Replay and AFC Ajax have signed a sponsorship agreement for the coming 4 seasons. From July 2020 Replay is Official Sponsor and will take care of the official formal wear and fashion wear of the Ajax professional football teams. Besides a yearly new look for Ajax players, staff and board, Replay and Ajax will also introduce an exclusive collection for fans.
Matteo Sinigaglia, CEO of Fashion Box SpA, Replay’s parent company: “When we first met Ajax in our hometown Asolo, there was an instant click. Our shared passion for football, the history of the club, the current performances, their belief ‘for the future’ and their creative spirit proved us that Ajax fits in our international partnership strategy. We look forward to show our new collections, content and distinctive approach to all the fans in The Netherlands and the rest of the world.”
Menno Geelen, CCO of AFC Ajax: “With great pleasure we welcome Replay as our new fashion & formal wear sponsor. Replay is planning to further strengthen the Replay brand in the Netherlands, we will support them with that. We will become part of the international Replay family; after re-signing Neymar Jr., the recent deals Replay made with Paris Saint Germain and with All Blacks, and their plans for the near future I can proudly say we are in good company. An international brand like Replay welcoming Ajax in their portfolio underlines our growing global attractiveness.”
Ajax 1, ‘Young Ajax’ and Ajax Women will wear the new Replay formal and fashion wear collection as of the start of the 2020-2021 season. Replay and Ajax will work together to develop an exclusive Replay x Ajax collection, more details will be revealed mid 2020.