The predominantly black kit features silver details, such as the club crest, club's sponsors, and Amsterdam's iconic St. Andrews crosses as neck detail and on the socks. The collection features match wear and various off-pitch items such as a track suit, hoodie, t-shirt, and accessories.
This is the fourth consecutive third kit the club has presented highlighting a bespoke chapter of the club's rich heritage. In 2020/2021, the black/gold kit paid tribute to the 50th anniversary of the Europa Cup trilogy in 1971, 1972 and 1973. The colorful 2021/2022 third kit was inspired by the love the club, its fans and adidas share for Bob Marley and his iconic hit track 'Three Little Birds'. In 2022/2023, adidas partnered with Amsterdam fashion brand Daily Paper for a golden kit celebrating the club’s roots in Amsterdam’s defining street football culture.
Available now
The new collection is available now in the webshop and adidas.com, in the Official Ajax Fan shops (ArenA, Kalverstraat and Bataviastad), in adidas stores and through selected retailers around the world.
Ajax resets the rules in white Away Kit 2023/2024
Ajax and adidas present the new Away kit for the 2023/2024 season. The kit will have white as its base colour. It’s the first time since 1988/1989 that the Away kit’s colour is white. Before that, Ajax had a rich tradition of having a white away shirt, but due to the tightening of the rules on the necessary contrast colours of the away shirt and the choice of having two shirts, it was impossible for a long time. Since 2020/2021, Ajax structurally has a third kit, which meant a predominantly white away kit was possible again.
