Ajax resets the rules in white Away Kit 2023/2024

Headertadic1920
Headertadic1920

Ajax and adidas present the new Away kit for the 2023/2024 season. The kit will have white as its base colour. It’s the first time since 1988/1989 that the Away kit’s colour is white. Before that, Ajax had a rich tradition of having a white away shirt, but due to the tightening of the rules on the necessary contrast colours of the away shirt and the choice of having two shirts, it was impossible for a long time. Since 2020/2021, Ajax structurally has a third kit, which meant a predominantly white away kit was possible again.

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The colour of the accents on the shirt is dark blue. On the shirt and socks, the stripes, logo and three vertical Adreas crosses are dark blue, just like the shorts. Furthermore, a turquoise/light pink pattern has been added to the shirt and socks.

Matching training kit
Parallel to the new away kit, adidas and Ajax introduce a new training collection for the players and staff. The collection has the same colours as the away kit, with white and dark blue as primary colours, and turquoise and light pink as accent colours. Players will mostly wear white tops, and staff members will wear dark blue tops.

Pre-match shirt
The new pre-match shirt for the 2023/2024 season has also been introduced today. This shirt, which the players will wear during the warming-up on matchdays, is white with multiple light blue accents that form a graphic effect of waves. The logos of adidas, Ajax and main sponsor Ziggo are black.

Available for fans
The new collection can be bought directly on Ajax's webshop, at the official Ajax Fanshops in the ArenA, Kalverstraat, Rokin and Bataviastad, on adidas.nl and in the adidas Store in the Kalverstraat.

Order here

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