Adidas and Ajax present the 2023/2024 third kit for Ajax. The design of the jersey features an eye-catching diamond print, as symbolic reference to the club's unique philosophy on scouting and talent development. The Ajax youth academy 'De Toekomst' (Dutch for ’The Future’) has been the foundation of the club’s success for decades and continues to be rich feeding ground for talent and future success as football club.
Ajax and adidas launched the third kit on Friday with a special video. Legends such as Jari Litmanen and Klaas Jan Huntelaar played a role in the presentation. Players like Jorrel Hato, Anass Salah-Eddine, Mika Godts, Rosa van Gool and Lily Yohannes also appear in the beautiful video.