Ajax welcomes Red Bull as Official Energy Drink Partner until 2029

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Carrizoredbull

Ajax and Red Bull have entered into an official partnership. From the 2026/2027 season onwards, Red Bull will join the club as its Official Energy Drink Partner.

Date: 02.07.2026

Photographer: AFC Ajax

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The partnership will give Red Bull a natural and relevant presence within the club, while Red Bull products will continue to be available at the Johan Cruijff ArenA, providing supporters with an extra boost of energy on matchdays. In this way, the partnership will come to life for fans and other target groups.

Cas Biesta, Ajax CCO: ''By partnering with Red Bull, we are bringing a globally recognised brand together with Ajax. Red Bull has built a unique position through its long-standing presence across a wide range of sports worldwide. We look forward to developing this partnership further together over the coming years.''

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