Ajax and Team Rockstars IT extend partnership as Official Sleeve Partner until 2029

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Ajax and Team Rockstars IT have reached an agreement to extend their partnership. The IT company, a pioneer in human-centred AI, will remain the club’s Official Sleeve Partner for the coming years under a new agreement running until 2029. The Team Rockstars IT logo will continue to feature on the sleeve of the Ajax shirt during both domestic and international matches. With this extension, both parties build on the successful partnership that began in 2025, with shared ambitions in talent development, innovation and growth at its core.

Date: 01.07.2026

Photographer: AFC Ajax

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Cas Biesta, Ajax CCO: "Team Rockstars IT has quickly established itself as a committed and ambitious partner that is a perfect fit for our club. Their focus on talent development, innovation and creating an environment in which people can excel aligns seamlessly with our vision. This extension confirms the mutual trust between us and gives us the opportunity to continue building together towards our sporting and social ambitions."


Laurens Simonse, CEO of Team Rockstars IT: "Ajax embodies ambition, development and the drive to improve every single day. That is exactly what Team Rockstars IT stands for as well. That’s why this partnership has felt like a perfect match from day one."

"Our shared vision also comes to life through our joint Hackathon, which is being organised again following a successful first edition. During this innovation challenge, developers, AI specialists, data scientists and football experts work together on new applications of data and artificial intelligence for elite sport. We are incredibly proud to remain the Official Sleeve Partner of one of Europe’s biggest football clubs for the years ahead.”

In addition to the branding on the shirt, Ajax and Team Rockstars IT will continue their collaboration through various activations and events, including the Rockstars Valley tech conference at the Johan Cruijff ArenA. Click here for more information about Rockstars Valley.

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