Ajax unveils new home kit and pre-match jersey
Ajax and adidas unveil the club’s new home kit and pre-match jersey for the 2026/2027 season. The collection combines a timeless look with subtle references to the club's rich history.
Our 2026/2027 home kit: 'This is Ajax'
Two weeks before the release, we headed into the city for the photoshoot of the new home kit. Any Amsterdam resident could already have spotted our new shirt around the city. "For me, recognisability is important: this is Ajax."
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