Ajax and BMW sign partnership agreement from 2023
Ajax, BMW and Van Poelgeest signed a partnership agreement this friday. As of the 2023/2024 season, BMW will be the Official Sponsor and Official Automotive Partner of Ajax for at least four years.
Ajax players receive new BMW
The Ajax squad and board members recently picked up their new cars. The partnership between Ajax, BMW and Van Poelgeest started 1 July, meaning Ajax players will be driving a new car from today. "Heated seats are crucial for wintertime."
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2023/2024 Ajax home jersey: crest back to original, central position
Adidas and Ajax proudly present the 2023/2024 home kit. The white/red/white Ajax home kit is instantly recognizable, as all true football jersey classics. It is one of the least altered home jerseys in the world, an approach the club take great pride in. To add an element of the club’s rich heritage, the Ajax crest features centrally on the jersey, the position where the Ajax crest first made its debut in the early 70’s. The Ajax crest moved to the top left in the 1982/1983 season, when Ajax introduced TDK as first shirt sponsor. In 1991/1992 the Ajax crest returned to its original central position for another seventeen seasons, with ABN Amro as main sponsor.