Ajax, BMW and Van Poelgeest signed a partnership agreement this friday. As of the 2023/2024 season, BMW will be the Official Sponsor and Official Automotive Partner of Ajax for at least four years.
The Ajax squad and board members recently picked up their new cars. The partnership between Ajax, BMW and Van Poelgeest started 1 July, meaning Ajax players will be driving a new car from today. "Heated seats are crucial for wintertime."