Ajax and BMW sign partnership agreement from 2023

AJAX BMW Tekenmoment 2
AJAX BMW Tekenmoment 2

Ajax, BMW and Van Poelgeest signed a partnership agreement this friday. As of the 2023/2024 season, BMW will be the Official Sponsor and Official Automotive Partner of Ajax for at least four years.

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From the moment that BMW Van Poelgeest is officially the new partner of Ajax (1 July 2023), more details about the cooperation will be announced. Up to and including the current season, Mercedes-Benz and Stern remain the mobility partners.

The partnership with BMW Van Poelgeest is being announced today, as integrating the new partner into Ajax's mobility policy and replacing the fleet requires preparation. It is better for all concerned if it is clear what the agreements are with both the current and the new mobility partners.

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