Ziggo surprises Ajax fans with 54,000 scarves at first home match of the year

All 54,000 spectators at the first home match of 2026, Ajax – Go Ahead Eagles, will receive an exclusive Ajax scarf from main sponsor Ziggo. In addition, there will be a special pre-match programme that brings fans in the stadium and at home together.

Date: 16.01.2026

Photographer: AFC Ajax

  • #Ziggo

With this gesture from the main sponsor, Ziggo underlines the unconditional bond between fans and Ajax. As part of this, the players will take to the pitch on Saturday on a one-off basis wearing the text ‘mijn club, ons alles’ on their shirts. This campaign ties in with Ziggo’s new positioning, which was launched earlier this week under the name ‘het altijd alles netwerk’.

Special edition
This moment marks the launch of a special edition of ‘Dit is mijn club’. This version was recorded with captain Davy Klaassen, former players Ronald de Boer, Aron Winter and Richard Witschge, and fifty season ticket holders. The song will be performed for the first time prior to the match at the Johan Cruijff ArenA.

The pre-match programme
Prior to the match, a pre-match programme will take place in the stadium. Home fans will have the opportunity to join live via ziggo.nl/ajax and sing along to the renewed song together with the supporters in the stadium.

Join in

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