The announcement marks the extension of the Club’s longstanding relationship with Hublot, which began in 2011. It is a partnership built on the spirit of tradition and innovation, with both Ajax and Hublot renowned for their prestige, success and for delivering memorable experiences. A toast was made to the joyous fact, in the presence of Menno Geelen (CCO) on behalf of Ajax and Mark van Nieuwkerk (CEO) on behalf of Schaap en Citroen, Hublot’s exclusive partner in the Netherlands.
Menno Geelen, Commercial Director of Ajax: ''If a partnership, like the one between Hublot and Ajax, runs as long it does, it makes me extra grateful to extend it. Long-lasting partnerships are precious and valuable, especially when they are being made with market leaders. We are proud to continue to be part of Hublot’s impressive international sponsor line-up for the next three years.''
Ricardo Guadalupe, Hublot CEO: ''Hublot Loves Football! Since 2011 the collaboration with Ajax has ensured brand awareness for our Maison in the Netherlands, and contributed to the opening of the Hublot Boutique Amsterdam at P.C. Hooftstraat in 2018. We are a loyal partner of Ajax, and we support the team on every match. Today, I am glad that we can continue this great collaboration, for three more years and I wish all the best to the team for the season.''