
Ajax introduces social behaviour rules in fight against social hate
Ajax is the first club launching a 'Social Code of Conduct' in the Netherlands this friday, which is a set of behaviour rules that the club will enforce across all Ajax social media channels with the help of AI technology. Over a year ago, Ajax took action against the overwhelming amount of hate messages on social media with the Silence Social Hate initiative. This made a significant impact, leading to an increase in the reporting of hate messages. For this next step, Ajax will join forces with the main sponsor, Ziggo. Together, we continue the fight against social hate, which includes a special module of the Online Masters education programme.