CEO Edwin van der Sar collected the prestigious award in Istanbul, given by PSG & ECA president Nasser Al-Khelaïfi. The ECA represents all the 246 clubs active in European football; UEFA Champions League, Europa League and Conference League.
Menno Geelen, commercial director Ajax: “Future Goals is a triple win partnership. The most important win is for the kids, who can simply play football thanks to this project. The win for the local communities - involved in both the production of the goals as in coaching the kids - is just as important. The win for Sandals Resorts and ourselves is that a partnership as such does not only contribute to commercial goals, but also fills us with a lot of pride and gratitude. This award and the international recognition for Future Goals is a fourth win, and of course we are very happy with it.”