Dunkin’ Official Bakery Partner of AFC Ajax

JR21500
JR21500

AFC Ajax and Dunkin' have signed a partnership agreement. Dunkin' will be Ajax's Official Bakery Partner for the coming three seasons. Dunkin' will develop special 'Ajax Bakery' products and will also be visible in the Johan Cruijff ArenA in the field of activation & hospitality.

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Nabil Besali, CEO Dunkin' Netherlands and Belgium: "Now, when Ajax fans are celebrating something, they can now enjoy or treat themselves to our delicious Ajax donuts and pastries. We will proudly sell the Dunkin' Ajax baked gooods in both our new location on the Johan Cruijff Boulevard and in the rest of the country.”

Menno Geelen, Commercial Director AFC Ajax: "Dunkin' has grown impressively in recent months with new & modern branches throughout the Netherlands. Thanks to our collaboration, they can give their range an Ajax touch and bring it to the attention of the large Ajax fan base throughout the country.”

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