Olympia is a proud partner of the Ajax youth academy. Like Ajax, Olympia believes in investing in opportunities, nurturing talent and chasing dreams. And those two worlds are more closely connected than you might think. Our host Hein spends a day with Adam, a player for Ajax U13. We follow him from breakfast to the team talk, and from his match to an introduction round at the Johan Cruijff ArenA. It turned out to be a day he will never forget, because after Ajax 1's match, he even got to meet his biggest idols.
Ajax U17 were once again crowned champions of the Future Cup, proudly keeping the title in Amsterdam. During the Olympia Future Cup 2025, Ajax cameras were granted exclusive behind-the-scenes access to the U17s. From inspiring words by Francesco Farioli to the celebrations in the dressing room: experience the tournament through their eyes in this special.
Ajax and Olympia have expanded their existing partnership. Employment agency Olympia will become the official back-of-shirt sponsor of Ajax from next season until at least 2027. The Olympia logo will be shown on the back of the match shirts (below the squad number) of both the Ajax 1 and Ajax U23 in league matches, cup competitions, and other national and international fixtures where permitted. Olympia will also remain the main sponsor and shirt sponsor of the Ajax youth academy and will continue as the title sponsor of the Olympia Future Cup.
Ajax and Olympia have signed a partnership agreement. Employment agency Olympia will be Ajax's Official Partner and the main and shirt sponsor of the Ajax youth from the upcoming season until at least 2027.