Olympia, one of the largest labour market intermediaries in the Netherlands, will also become the title sponsor of the Future Cup, the renowned international youth tournament won by Ajax U17 this year. Olympia will also be visible on the shirts of Ajax's various association teams.
Menno Geelen, Commercial Director of AFC Ajax: "We are extremely grateful to Olympia that we can welcome them as the Official Partner and main sponsor of the Ajax youth. Olympia and Ajax align very well. I'm talking about our nationwide presence, but especially about our overlapping ambitions and values. Educating talent and creating opportunities are central to both Olympia and Ajax, as well as the ambition to create opportunities for and make an impact on everyone. We couldn't ask for a better shirt sponsor for our future."
Dimitri Yocarini, CEO of Olympia: "I am incredibly proud to connect Olympia with Ajax and the Ajax youth. Talent development is central to both of us. Every day striving to improve, educate, grow, and make maximum impact; these are fundamental values for us and resonate strongly with Ajax. In addition to being the main sponsor of the youth, we will work together with Ajax to increase our societal impact and be visible around Ajax 1. How beautiful would it be if, in the coming years, we see youth players breaking through together, and we can say that we, in a modest but proud way, have contributed to that."
Acronis, the current shirt sponsor of the Ajax youth and Ajax Amateurs, remains a partner of Ajax. Acronis will shift its focus to visibility around Ajax matches in the Johan Cruijff ArenA and towards the business audience.
