Ajax has unveiled its new away kit for the 2026/2027 season. The black kit with orange accents celebrates the club’s history while looking ahead to the future. A subtle light-grey graphic integrated into the design highlights nine of the club’s most significant sporting achievements. The kit is also the first official Ajax match kit to feature the adidas Originals logo, adding a classic touch to the overall design.
The new away kit will make its on-pitch debut today, Thursday, July 23, when Ajax faces FK Vojvodina in the UEFA Conference League qualifiers.
Ajax x adidas Originals lifestyle collection
Alongside the launch of the new away kit, Ajax and adidas Originals are introducing a matching lifestyle collection. The range includes a track jacket and track pants, hoodie, longsleeve, T-shirt and adidas Handball Spezial sneakers.
The collection is available now on ajax.nl/shop, the Official Ajax Fanshops (Johan Cruyff ArenA, Kalverstraat and Batavia Stad), www.adidas.com, in adidas stores (Kalverstraat, Mall of the Netherlands and Eindhoven), and through selected national and international retailers.
This is the new away kit for the 2026/2027 season. The design of the kit is inspired by nine iconic moments in Ajax history, including winning the third star in 2011, the UEFA Champions League triumph in 1995 and the European Cup I trilogy in 1971, 1972 and 1973.
Ahead of Ajax's first competitive fixture of the season, away to FK Vojvodina, we sat down for an in-depth conversation with head coach Míchel Sánchez. How did he experienced his first few weeks at Ajax? How are the players responding to his philosophy, and what has stood out to him during pre-season? "A player who presses gives energy to the team."
New signing Marcos Leonardo has taken his first steps on the training pitch in Amsterdam. The Brazilian forward joined the group for the first time on Tuesday. Watch the footage here