Ajax now available on BeReal

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Ajax and the Ajax Vrouwen have been available on BeReal for Brands since early February. The platform welcomed well-known individuals and brands by invitation last month. Now, fans worldwide can access exclusive content through our official BeReal channels.

Date: 14.03.2024

Photographer: AFC Ajax

  • #BeReal

BeReal is one of the fastest-growing social media platforms among Generation Z, with approximately 27 million users. These users receive a notification at a random time of the day, every day. Within two minutes, they must take a photo, which will be captured using either the regular and selfie camera.

BeReal offers a new functionality that allows a select group of brands, including the most popular football clubs, to provide content to their fans via the app. In addition to teams like Paris Saint-Germain, Manchester City, and Borussia Dortmund, Ajax also received an invitation. As a result, more than four years after BeReal's launch, Ajax and Ajax Vrouwen can now provide their dedicated fanbase with an exclusive behind-the-scenes experience. The Ajax account has already gained 200k followers in a short time, while 45k fans follow the Ajax Vrouwen via BeReal.

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Would you like to receive exclusive content and stay updated on what's happening behind the scenes? Download the app now and follow the official BeReal channels of Ajax and Ajax Vrouwen.

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