Ajax and MWS enter into partnership until mid-2029

MWS 1920Nieuw
MWS 1920Nieuw

Ajax and MWS (MatchWornShirt) have entered into a partnership until at least mid-2029. As an Ajax Partner, MWS will auction match worn and signed Ajax shirts online via its international platform, where fellow partner clubs such as FC Barcelona, AC Milan, Chelsea and Paris Saint-Germain are also active. Supporters and collectors will therefore have the opportunity to acquire a unique shirt. This season, Ajax shirts from all remaining matches in the Eredivisie, UEFA Conference League and Dutch Cup will be auctioned. Part of the proceeds will be donated to the Ajax Foundation.

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The first official Ajax auction will start on Thursday 15 October at 18:45, when the shirts worn by Ajax in the match against Hajduk Split will go under the hammer.

Cas Biesta, Ajax's Chief Commercial Officer: "With MWS, we are welcoming a leading organisation to our partner group. In a short space of time, they have built up an impressive network of top international clubs and national teams around the world. We will, of course, also continue to make match-worn shirts available to our supporters through our own channels and initiatives."


Tijmen Zonderwijk, co-founder of MWS: "This is a special moment for us. Together with my brother Bob, we founded MWS in Amsterdam in 2017. Since then, we have grown into a recognised international platform. As an Amsterdam-based company, Ajax had been at the top of our wish list for many years."

"Ajax is one of the most iconic clubs in the world, with a rich history, strong international appeal and a huge fan base. The fact that we can now work together with Ajax from our own city and bring supporters around the world closer to the club makes us incredibly proud."

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