As tribute to the central position of the Ajax crest, the adidas and Ziggo logos also feature centrally on the jersey, as do Amsterdam’s iconic St. Andrew’s crosses, which are featured vertically as neck detail. The St. Andrew’s crosses are also prominently featured on the socks. The iconic red lane is made of a rich fabric, with subtle vertical stripes to enhance the classic appeal.
Available now
The new home kit is available now, in the webshop of Ajax, the Official Ajax Fan shops in the ArenA, Kalverstraat and Bataviastad, adidas.com and in the adidas Store in the Kalverstraat.
Ajax resets the rules in white Away Kit 2023/2024
Ajax and adidas present the new Away kit for the 2023/2024 season. The kit will have white as its base colour. It’s the first time since 1988/1989 that the Away kit’s colour is white. Before that, Ajax had a rich tradition of having a white away shirt, but due to the tightening of the rules on the necessary contrast colours of the away shirt and the choice of having two shirts, it was impossible for a long time. Since 2020/2021, Ajax structurally has a third kit, which meant a predominantly white away kit was possible again.
