Menno Geelen, Commercial Director Ajax: "We are delighted with Unibet as our newest partner. Unibet is known worldwide as a frontrunner in the field of responsible gaming. This will receive explicit attention in our partnership. Unibet distinguishes itself through their high-quality product offering that is enjoyed by fans. We will support this with joint content and initiatives. Above that, we will also commit to Unibet Impact."
Lennart Kessels, General Manager of Unibet Netherlands: "We are extremely proud to work together with Ajax. Within our partnership, we will invest in Unibet Impact. Unibet Impact is a unique program based on partnerships with professional and amateur sportclubs, and societal organizations. Unibet Impact is dedicated to fostering a safer and more responsible online gambling industry, while bringing fun and entertainment to the Dutch society."
"Specifically with Ajax, we want to focus on responsible gambling in relation to mental health. In the coming period, we will investigate how we are going to shape this exactly, while also learning from initiatives that we have already supported elsewhere in the world. We look forward to rolling this out together with Ajax."
Unibet was founded in 1997 and is part of Kindred Group, one of the world's largest listed online gambling providers with nine brands in its portfolio. Unibet is the nineteenth company with a license in the Netherlands. Players can bet on a wide range of sports competitions and play exclusive online casino games via Unibet.