Players receive FC26, Ajax and EA extend partnership

For FC enthusiasts, it’s one of the best days of the year: FC26 Release Day. Hein surprised the Ajax squad with special editions of the brand-new FC26.

Date: 19.09.2025

Photographer: AFC Ajax

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Ajax x EA extend collaboration
Ajax and Electronic Arts have had an official partnership since 2018, which has recently been extended for several more years. Key elements of the collaboration include offering club-specific content, increasing Ajax’s in-game visibility, and setting up unique initiatives for fans and gamers. 

Cas Biesta, Commercial Director, on the extension: "Esports in general, and football in particular, remain consistently popular with young fans. The collaboration with EA helps ensure that football and gaming fans around the world continue to engage with our club."

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