Chapter 2: It's in our water
The 2025/2026 away kit pays tribute to Amsterdam as a breeding ground for talent. For generations, young talent has proven here that the future belongs to them. It’s in our water.
New away shirt snapped up by passionate Ajax fans
On the day Ajax and adidas launched the new away shirt, we sailed through the Amsterdam canals by boat. Joined by Ajax youth players Maher Madani and Levi Acheampong, we challenged Amsterdammers to juggle the ball 25 times or shoot it into the boat. The prize: a brand-new away shirt.
Related articles
New away kit playful nod to water of Amsterdam
Adidas and Ajax present the new 2025/2026 away kit. Just like the recently launched home kit, the away kit features a subtle reference to the 750th anniversary of the city of Amsterdam. The city’s 'water' is used as design inspiration for the blue kit, as a symbolic tribute to the element that truly defines the city.
25 years of Ajax x adidas: 'We're more than partners'
Exactly 25 years ago, on July 1, 2000, the partnership between Ajax and adidas began. Powerful shirts, deep stories, brilliant campaigns and exciting moments have followed. A close and intense bond forms the foundation of 25 years of beautiful and varied Ajax kits. Together with our kit sponsor, we look back at this silver jubilee. "When designing a shirt, you have to put yourself in the shoes of someone who’ll be two years older by the time they buy it."