Geelen: 'The perfect moment to give the classic logo as a gift'
"This might be one of the greatest gifts we can give to the supporters, the club, and ourselves." The return of Ajax's classic logo is now a reality. The club aims to reflect the Ajax DNA in everything they do, and this logo symbolizes that ambition. "The 125th anniversary accelerated everything," says Ajax CEO Menno Geelen. Also Ernst Boekhorst, chairman of the board of directors, reacts.