On Wednesday, 30 July, Ajax once again opened its doors to fans of all ages for the Open Day. Young supporters enjoyed fun games on the ArenA Park pitch, followed later by the players' presentation and an open training session in the Johan Cruijff ArenA. The day also saw the official release of Ajax’s third kit. A long queue formed at the shop straight away. "It's going really fast. Definitely."
Ajax Open Day proved to be a success for young and old alike. With various activities for children at the ArenA Park, the launch of the third kit, player presentations for both the men’s and women’s teams, and an open training session in the Johan Cruijff ArenA, it was a memorable and well-rounded day in Amsterdam.
Ajax and adidas present the new third kit for the 2025/2026 season. Just like the recently introduced home and away kits, the third kit also pays tribute to the city of Amsterdam and its 750th anniversary.
John Heitinga has now been working with Ajax for over a month in pre-season. The coach is shaping a close-knit collective in preparation for the start of the league. "I think it's important that everyone can operate from their own strengths and qualities. That should be the foundation and strength of this Ajax."