CEO Menno Geelen explains the return of the classic logo: "Ajax will celebrate its 125th anniversary on March 18. The celebrations will include the announcement of the return of the classic logo. We know that the majority of our fans have cherished this wish for years, and we felt that our 125th anniversary was the perfect moment to give back the classic logo to our fans and ourselves."
"Furthermore, history has shown that we are at our best when we remain true to the Ajax DNA. That’s why we are doing everything within the club to uphold that DNA, from our football philosophy to our core values. Bringing back the classic logo symbolizes this commitment and serves as both a tribute to our rich history and an inspiration for the future—a future that relies on everything we hold dear about our club."
'Very fitting moment'
Ernst Boekhorst, Chairman of the Board of Directors, adds: "The 125th anniversary feels like a very fitting moment to give the logo back to the club, the fans, and ourselves. We are delighted to make such a contribution."
The return of the classic logo will be celebrated today in a sold-out Johan Cruijff ArenA, where the Ajax Legends will face the Real Madrid Legends. The kick-off is at 3:30 pm. The classic logo will officially be visible starting in season 2025/2026. From that moment, the logo will be gradually implemented across all of the club’s expressions.
Ajax opens 125th anniversary with charity match against Real Madrid Legends
This season, Ajax celebrates its 125th anniversary. Since there is no future without history, the jubilee will kick off with a match between Ajax Legends and Real Madrid Legends. This gala match will take place on Sunday, November 17, at 3:30 PM in the Johan Cruijff ArenA. All proceeds will go to the Ajax Foundation.