The 2026 edition of the Future Cup is the first in which all matches can be followed via livestreams on Ajax channels. Unlike previous years, the club has chosen not to use external broadcasters for live coverage and instead opted for global reach through its own platforms. In addition to Ajax.nl and the Ajax App, you can also watch the talents in action on Ajax’s YouTube channel. As a result, there may sometimes be multiple livestreams running simultaneously.
Around the matches, Ajax host Hein van den Bogaert will welcome various guests. Former Ajax player Ricardo van Rhijn, among others, will analyse matches on the opening day of the tournament, Saturday, April 4. The other guests will be announced at a later stage.
In the coming days, Ajax’s channels will regularly feature content about the Olympia Future Cup. Alongside in-depth interviews, there will also be historical retrospectives of previous editions of Ajax’s own Future Cup. As the main sponsor of the Ajax youth academy, Olympia is once again the proud naming partner of the prestigious tournament. Ticket sales are in full swing.
