Season three of the Emmy Award-winning show sees Ted Lasso's fictional club AFC Richmond play a friendly against Ajax in Amsterdam. Although at first glance it might seem like a match between David and Goliath, the two clubs in fact have more in common than might appear, according to the wording on the four by four-meter billboard. For example, both club names start with AFC, Richmond and Amsterdam have the same area code (020), and the word 'believe' lies right at the heart of both clubs' philosophy.
Ajax shared the following wording with Ted Lasso and the fans in Richmond on the billboard (including in-jokes about the language and content of the series):
Greetings from tonight's opponent, AFC Ajax. We know it's just a friendly, but here's a friendly heads-up that we take things might seriously. We know what y'all Richmond folk must be thinking: "Ajax? They think they invented football with their academy and their silverware."
Fair point. But did you know our clubs are actually pretty dang similar? We both use AFC in our names (which is pretty cool if you ask us, it’s like we're part of a secret club or something). Then there's the fact that we both use '020' as our dialing codes… Callincidence? Don't think so! Oh yeah, one more: you believe in believing, and we believe that our belief made us believe too, unbelievable, right?!
Anyways, here's to a fair fight tonight.
Oh… And bring you A-Game.
Ajax will prepare itself for the 2023/2024 season in Germany. From Monday, July 24 till Saturday, July 29, 2023, the entire Ajax team will travel to Herzogenaurach to visit the adidas World of Sports campus.