The Cannes Lions are seen as the 'Oscar for creativity' in the marketing world and are, for many creatives, the best and most important award to be had. Ajax won the award for the PR category.
Menno Geelen, commercial director Ajax: "We are very happy that we could receive our most recent league title in the presence of our fans, and we are already looking forward to the next silverware that we hope to win on the pitch. But we are also proud of the worldwide appreciation for our creative work off the field, and this lion for Piece of Ajax in particular."
The Cannes Lions will be awarded this week during the annual Festival of Creativity. The creative work being assessed is from the previous year, which is why Piece of Ajax (from May 2021) is now being recognized.
