The Eredivisie fixture is dedicated to the Nouri Foundation, the organisation created to help establish more heart-safe locations across the Netherlands. To support this mission, the match-worn shirts featuring these special numbers will be made available through a Nouri Foundation auction.
Making these unique shirts available is part of 34Nouri (Three for Nouri), three initiatives through which Ajax supports the foundation: generating awareness during the league match against Excelsior (the Nouri Charity Match), raising funds, and auctioning the match-worn Ajax – Excelsior shirts.
Tribute
On 8 July 2017, Abdelhak Nouri suffered a cardiac arrest during a friendly Ajax match, resulting in severe and permanent brain damage. Nouri still holds a special place in the hearts of Ajax fans and the wider football world. His loving character brought people together, and it continues to do so today. Many players across the world wear the number 34 as a tribute to "Appie".
Collection and auction
Funds are being raised through Ajax.nl/34Nouri, through stadium collections before the match, and by auctioning the Ajax – Excelsior match-worn shirts.
The match shirts with the unique Abdelhak Nouri print are now available via the button.
