Ajax propose new CEO and Chairman

Copyright Proshots 8437694 (1)
Copyright Proshots 8437694 (1)

The Supervisory Board (RvC) of AFC Ajax NV intends to appoint Alex Kroes as the new CEO and Chairman of the board. He is set to succeed Edwin van der Sar, who handed over his duties to fellow directors on June 1, 2023. The RvC also plans to appoint Kroes as a statutory director for a three-year term, following the applicable procedure

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However, the date of his appointment depends on the outcome of the one-year non-competition clause he currently has with his current employer, which is still under investigation. Depending on the result, this process may take several months or a year. Once the date is determined, the RvC will convene an Extraordinary General Meeting of Shareholders (BAVA) to formally inform the General Meeting of Shareholders (AVA) about the intended appointment. During the interim period, the current directors will continue to handle the responsibilities of the CEO.

Member of the club
Alex Kroes (born on September 23, 1974, in Utrecht) is a graduate in business economics and co-founder of Sports Entertainment Group, a major international agency office primarily operating in football but also other sports. From February 2019 to August 2022, Kroes was actively involved as a (major) shareholder of Go Ahead Eagles, and since December 2022, he has been working at AZ as the Director of International Football Strategy. Kroes went through Ajax's youth academy as a player from age nine to nineteen. He has been a member of the Ajax club for over 30 years and is still active as a football player in Ajax's Saturday department, currently playing for the fifth team.

President-Commissioner Pier Eringa: "We are pleased to have found Alex Kroes as a candidate who is eager to take on this important role and meets the profile to fulfil this position. We are still in the process of determining when he can start, but the initial significant steps have been taken. We will, of course, provide an update as soon as more information becomes available."

Alex Kroes: "I am thrilled and proud that the club has approached me for this position. It all began for me here in the youth academy, and I am still connected to Ajax as a player in the Saturday teams. This marks a new phase in Amsterdam, and I am very excited about it. I still have responsibilities at AZ, and I will continue to fulfil them during this period. I am grateful to AZ for the opportunities and wonderful times I had there."

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