Ajax, Mercedes-Benz and Stern extend collaboration

Mercedes Ajaxapp 640X420
Mercedes Ajaxapp 640X420

Ajax has extended its partnerships with Mercedes-Benz (as Official Car Sponsor) and Stern (as Official Car Supplier) until 2023, with the option for an extension until 2025. Over the next few seasons, the players, technical staff and management at Ajax will also be driven in Mercedes-Benz. As a Mercedes-Benz dealer, Stern will continue to supply the cars and any related maintenance. Focal points for the next few years include making the vehicle fleet more sustainable and offering solutions that fit the current mobility needs.

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  • #Mercedes-Benz
  • #Stern

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To celebrate the good news, earlier today a video went live under the title ‘Thanks for believing in our future’ which announced the opportunity to win one of 14 electric Ajax x Mercedes-Benz kidscars.

Menno Geelen, Ajax's commercial director stated that "We are pleased of these renewals. We have a rich history together, having collaborated with Mercedes-Benz since 2009 and Stern since 1993. But most of all, together we, through innovation and the will to be the best, are working to remain successful in the future."

Pierre-Emmanuel Chartier, CEO of Mercedes-Benz Benelux, said"Our strong, internationally famous brands are a good match for one another. We at Mercedes-Benz are taking huge steps to shift towards emissions-free mobility. This makes sustainability another essential part of our strategy, and we share this long-term vision with Ajax. We want to share our ambitions with the fans and Ajax's business network."

Bastiaan Geurts, Chief Customer Officer at Stern, added: "We are delighted to be continuing our excellent collaboration. We believe in the power of long-term collaboration and we know Ajax's mobility requirements through and through. Over the next few years, we together with Mercedes-Benz will help Ajax make their transport more sustainable and we will launch special promotions for Ajax's business network and fans."

Tags

  • #Mercedes-Benz
  • #Stern

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