Ajax and Olympia extend partnership until 2029

Even before the partnership began in 2024, Ajax and Olympia found common ground through their shared vision on these themes. While Ajax develops talent on the football pitch, Olympia helps people find work and unlock their potential every day.

The partnership has also taken shape off the pitch through the social initiative Uitgelezen Kans, with both organisations joining forces to tackle low literacy. By extending their partnership until at least 2029, Ajax and Olympia will continue building a collaboration in which sport, employment and social responsibility come together.

Cas Biesta, Commercial Director of Ajax: "We are delighted that Olympia has committed its future to Ajax for the long term. Talent development is at the heart of our club, and it is exactly in that area where Ajax and Olympia share the same vision. The fact that Olympia has chosen to remain connected to our academy, the Olympia Future Cup and Ajax's first team demonstrates the confidence they have in our shared future. We are also proud of what we have achieved together beyond the football pitch. Through initiatives such as Uitgelezen Kans, we have shown that a partnership can also make a real social impact."

Dimitri Yocarini, Olympia CEO: "From the very beginning, our partnership with Ajax has been about much more than visibility. We strongly identify with the way Ajax develops talent, creates opportunities and helps people get the very best out of themselves. That is why we are proud to extend this partnership and remain connected to the Ajax Academy, the Olympia Future Cup and Ajax's first team in the years ahead. Together, we have made great progress over the past few years, both commercially and socially. We look forward to building on that momentum and continuing to invest in the future together."