Ajax and ComAve forge partnership

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Ajax and ComAve have entered into a partnership agreement. ComAve will serve as the Official Ecommerce Platform Partner for a minimum of three years, commencing from the next season.

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ComAve is revolutionizing the sports fan experience through a global platform that seamlessly integrates e-commerce, retail and dining needs. With this partnership, Ajax will enable their fans to be rewarded through a loyalty program, providing personalized experiences.

Ajax is the first Dutch club to support the development of ComAve, aimed at creating the world’s largest sports fan ecosystem.

Menno Geelen, commercial director Ajax: "With ComAve we have an ambitious partner that is gradually expanding their partnership portfolio in the international football world. Their partnerships with AC Milan and Crystal Palace, among others, and their solutions used at the most recent World Cup have brought them fame and appreciation in several countries. We're going to help them take the next step in that."

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Adam Haines, Chief Operating Officer ComAve: "I am excited to join forces with Ajax on this journey. Their forward-thinking approach and dedication to excellence resonate deeply with our vision. Together, we look forward to reaching extraordinary milestones and pushing boundaries, redefining the possibilities of bespoke digital marketplaces." 

Jassim Al Sulaiti, Regional Managing Partner, ComAve: "Our collaboration with Ajax marks a significant stride in our ambitious plan to create the premier digital marketplace tailored for fans. We're thrilled to join forces with a club with the prestige and legacy of Ajax and are excited to embark on this journey with the fans and local businesses."

Read more about ComAve.

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