adidas Originals and Ajax celebrate 50th anniversary of 70’s Europa Cup trilogy

Adidas Trilogie 1920
Adidas Trilogie 1920

To celebrate the 50th anniversary of the three back-to-back Europa Cup I wins in 1971, 1972 and 1973, adidas and Ajax proudly present a 70’s inspired adidas Originals collection. The legendary 70’s Ajax team began their march towards greatness with a revolutionary style of football that still influences the sport five decades on.

Date: 31.03.2023

Photographer: AFC Ajax

  • #adidas

Inspired by the club's enduring legacy, the Ajax x adidas Originals collection nods to the history-defining era with archival design references and vintage details. The collection features a football jersey, tracksuit, quarter zip top, two t-shirts and Samba footwear.

Hero piece of the apparel collection is the ‘bring back’ football jersey, in iconic white/red/white, made with time authentic materials and featuring the oversized version of the historical Ajax crest in the middle of the jersey, as typical for that era. All other articles feature the adidas Originals logo, the historical Ajax crest and Amsterdam’s three St. Andrews crosses.

Limited edition footwear
The crème-based Samba features red as secondary color, as well as black and gold details, and the outsole that defines a Samba. Details include the adidas Originals logo and historical Ajax crest on the tongue of the shoe, in reverse order on both tongues. It also features Amsterdam’s St. Andrews crosses on the heel tab, key parts of the club anthem on the sock liner and the coordinates of former Ajax stadium ‘De Meer’ on the right collar lining of the shoe.

Availability
The apparel collection is available in the club’s retail channels, adidas retail channels and at selected football and fashion retailers around the world. The Samba is exclusively available on www.ajax.nl/shop and www.adidas.com.

Related articles

90 Lijn Header

Relive the 90s in the adidas Icons collection

Adidas introduces the new worldwide Football Icons collection on Wednesday. Ajax proudly is a part of this 'throwback replica collection', besides clubs like Arsenal, Bayern München, Juventus, Manchester United, and Real Madrid. The collection is inspired by the characteristic clothing from the 90s and the 'adidas Equipment'-line and design from the football jerseys in the 90s in particular.

  • #adidas
Heitingainterviewstill

Heitinga: 'We are all fighters and will never give up'

In conversation with the head coach of Ajax. John Heitinga has been responsible for the results in Amsterdam since the end of January. Now, two months later, we look back with him on his first weeks. "You try to build a relationship with the players as quickly as possible."

  • #Heitinga