ABN AMRO to remain Ajax Women’s main sponsor through 2028

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AJAX ABN Tekenmoment 1920X1080 1

ABN AMRO and Ajax have extended their long-standing partnership. ABN AMRO will continue as the main sponsor of Ajax Women until at least mid-2028. This sponsorship, which began in 2015, will mark a decade by the time the new agreement takes effect on July 1, 2025. The bank, which has been associated with Ajax in various capacities for over thirty years, will also remain a social partner.

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Cas Biesta, commercial director at Ajax, shared: "Last season, we played in the UEFA Women’s Champions League quarterfinals in front of nearly 36.000 fans at the Johan Cruijff ArenA. A record attendance for a women’s football match in the Netherlands. It shows how interest is growing and the progress made in the development of women’s football. We are grateful for the role ABN AMRO has played in this journey and for this extension of our partnership. Their contributions to the development of Ajax Women over the past ten years are undeniable, and this renewal highlights our shared ambition for the near future."

Sander Bestevaar, head of partnerships, events & foundations at ABN AMRO, added: "When we became the main sponsor of Ajax Women in 2015, continuing our long-standing collaboration with Ajax, we had a clear ambition. It started with that vision, and over ten years, it has grown into a success story of equal opportunities. What began with one Women’s team has evolved into a professional organization in every aspect. We have passionately contributed to the facilities for Ajax Women at De Toekomst and invested in the ever-growing youth academy for girls. But our ambition remains as strong as ever, and we look forward to the new chapter where we will work with Ajax to further develop women’s football and break down barriers. In that sense, we are just getting started."

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