A match in the sporting and business cultures of the two organisations was key to making the deal happen. In Azerion, Ajax Esports has found a partner to help it further its objectives in the world of gaming.
Menno Geelen, commercial director of Ajax: “Azerion and Ajax Esports have the same ambition: taking over the world with their propositions. This mutual ambition makes for a strong match between the two brands. Their insights have already helped us significantly. We look forward to going on this adventure together.”
Impact of gaming
Ajax Esports and Azerion recognise that mobile gaming has a huge impact on sports fans. Atilla Aytekin, co-CEO of Azerion: “Ajax Esports and Azerion are natural partners because we share the same values. We want to inspire fans, players and staff by exhibiting ambition and courage.”
Ajax Esports will help Azerion by creating visibility for their products and services with their target audience. Azerion’s name will be shown on the boarding during matches of the Ajax first team and a hospitality package has been purchased. In return, Azerion will provide advertising and expertise to help with the Ajax Gaming Academy app, due to launch soon.