The Chinese firm Hikvision Europe will partner with Ajax for three seasons as an Official Sponsor. Hangzhou Hikvision Digital Technology – Hikvision in short – signed a twofold partnership agreement on Friday. On behalf of Ajax’s management, Menno Geelen and Edwin van de Sar were in attendance.
Together with Ajax, the new sponsor will build an innovative showcase in the area of camera technology, both at the ArenA and the Toekomst. Together with the Ajax Performance Team, they will work on groundbreaking registration for trainings and football matches, enabling even better analysis to take place. Moreover, Hikvision will invest in marketing rights in order to fully optimize its association with Ajax.
Derek Yangbo, General Manager of Hikvision Europe: ,,Hikvision was established in 2001 and currently has approximately 20.000 employees. Many of these employees work on research and development in order to develop high-quality camera products. The fact that Ajax is choosing our products makes us very proud and, in our eyes, confirms the high quality of the solutions that we deliver. We’ve recently been working together intensively to create this innovative ‘camera-case’. Together, we will present these video recording solutions to national and international (professional) football clubs, amateur clubs, and other sports associations. By launching this joint showcase, we are entering a new market, and this will also create a new market in the sports industry. Ajax is known for its innovative character, and we expect that many clubs and association will embrace this innovation in the short term.”
Menno Geelen, Commercial Director of AFC Ajax: ,,We’ve been in contact with Hikvision for some time now, and we have come to know them as a solid organization with sound business acumen. They are the leading player in the area of video surveillance. Their latest products fit perfectly with our innovative character. They will provide the managers of Ajax 1 and our youth teams with extra information in the area of analysis. It gives us great pleasure that Ajax has once again been able to partner with an Asian sponsor, and we are looking forward to our national and international partnership with Hikvision.”