As of 2024, adidas has been connected to Ajax as main partner for almost 25 years. adidas has supplied sporting goods for the players and staff of our first team, the Ajax youth academy and the Ajax Amateurs since the start of the partnership, and was instrumental when launching the Ajax Esports team, the Ajax Women in 2012 and the Only Friends disabled teams of Ajax in 2017, the latter two in collaboration with ABN AMRO.
Menno Geelen, Commercial Director of Ajax: "Over the years, we have not only seen growth in the number of teams being supplied by adidas but our partnership has grown in all aspects. What makes this partnership so special to me, is that adidas was always there for us. Not only when we had European success, or the two series of back-to-back national championships, but also in the less successful years. This extension is meaningful and shows further proof of the faith they have in our partnership."
"We are amongst adidas’ most important international partners, which has given us the opportunity to develop extraordinary collections together for several years. Just a few excellent examples are the black and gold third kit from 20/21, the Marley kit in 21/22 and the classic adidas Originals collections over the last couple of years. We truly look forward to the years and kit introductions ahead of us."
'Honored'
Nick Craggs, General Manager adidas Football: "Ajax is a one of those partners that simply makes our football heart beat faster, with the club’s rich heritage deeply rooted in European football, the attacking playing style, its innovative approach to talent development and their stand-out marketing activations. We are honored to be part of the club’s history for nearly 25 years, excited to extend this well beyond the club’s 125-year anniversary and can’t wait to share with Ajax fans around the world what we have in store for the club, on and off the pitch.”
The extension with adidas has been announced with the video ‘Thanks for the history – Thanks for the future', in which football highlights from years gone by are mixed with callouts to Ajax gems that have grown up with adidas as a partner - just as the next generation of Ajax Academy will.
