De Reus (Portugaal, 1961) has an extensive background in football, having experience as a player, coach and manager at various clubs and national teams. De Reus started as a player and played 44 matches for the Oranje Leeuwinnen between 1983 and 1993. In the Netherlands, she worked for the KNVB, where she began the CTO programme (Centre for Topsport and Education). De Reus worked abroad at the football associations of China, Jordan and Australia. Until now, De Reus has been a technical expert at UEFA and FIFA. The 62-year-old also possesses a UEFA Pro diploma.
De Reus: "It feels fantastic to start this great challenge. Football in my own country, especially women's football, is very dear to me. Besides that, Ajax is a wonderful club that wants to take steps forward. I look forward to contributing to strengthening the women's branch and letting the team play on a higher level."
Daphne Koster: "Hesterine is a dedicated coach with much expertise. She is well-informed on sports developments and has been closely involved with the development of women’s football, nationally and internationally. Due to her extensive experience, she has built a substantial network. She knows the landscape of women's football very well, which will undoubtedly be of great value in her position at Ajax."
