Marketing Director Edwin van der Sar and adidas recently presented the new 2014/2015 Ajax home and away jerseys to Frank de Boer, Siem de Jong, Daley Blind and Jasper Cillessen. But what Edwin knew, and Frank and the players didn’t. was that the presentation was being filmed by hidden cameras and that the man standing before them didn’t actually work for adidas, but was a hired actor. But the punchline was that the jerseys that were presented to the players were fake ones.
Frank and Jasper were thus shown jerseys with typical Dutch characteristics, such as tulips, bicycles and Amsterdam canal houses, with the reasoning that that this would increase international sales of the Ajax jerseys. Siem and Daley saw a jersey inspired by the curtain pattern adorning the windows of many a pancake house, placed diagonally in the pattern of the three Amsterdam crosses.
The (fake) designers went absolutely crazy on the away jersey, as can be seen on the images.
At the end of the presentation, it was announced that it was all a joke, to the great relief of Frank and the players, and then the real home and away kits were presented. This led Frank to say: “Look, this is truly Ajax. A classic home kit and a fresh away kit.”