The thirtieth national title is having many positive effects. The newly acquired third star has had a direct influence on the season tickets, resulting in a waitlist. The sale of business seats and skyboxes has also increased since the championship. The Official Ajax Fanshop has been working overtime.
The third star has led to a true hype among supporters. The symbol of the third championship is seen everywhere. Demand for shirts and merchandise with the third star is high in the Official Ajax Fanshop. Every supporter wants to wear the national title proudly. Several fans have also had championship tattoos placed.
The value of Ajax shares was also notably higher on morning after the championship. An increase is also clear in the Ajax TV ratings. News items surrounding Ajax – FC Twente and the celebration on Museumplein are still drawing audiences. In addition, championship inserts in newspapers and magazines – among which, the upcoming edition of Voetbal International, which appears on Wednesday – are giving Ajax much good publicity.
But before the players can enjoy their well-deserved holiday, the national champion still has a practice trip to the U.S. coming up. Ajax leaves on Thursday for Washington DC, where they will play a practice match on May 22 against DC United. Three days later, Frank de Boer’s team will play a practice match against the Portland Timbers.
Ajax’s trip to the U.S. will be broadcast during the coming days on Ajax.nl, Ajax TV and Twitter@Official_Ajax. The Dutch champion can also be followed on Facebook and Hyves.