International attention for Ajax naturally increases around the UEFA Champions League matches. Thanks to Ajax’s multi lingual website, Ajax’s international fans will be kept informed of everything concerning the club. Ajax TV also has English language updates. Each week, an English language edition of Ajax TV International is broadcast in 75 countries.
The countries in which Ajax TV International can be seen are very diverse. They range from countries in Africa, to Greece and Poland, where Ajax also has international partnerships. As of last season, Ajax TV’s English language broadcast can also be seen in Scandinavia. Ajax is especially popular in Denmark thanks to the large number of Danes who are currently under contract with Ajax.
Most of Ajax’s Facebook updates have also been available in English as of the past few months. About one third Ajax’s almost 600.000 Facebook friends are from outside the Netherlands.