Ajax and Curaçao Tourist Board have reached an agreement on a partnership. The collaboration starts retroactively on January 1st of 2020 and runs until June 30, 2023. For the first time in history, the club will have a partner visible on the shirt sleeve of the Ajax kit. Moreover, Curaçao Tourist Board will have access to various channels to promote tourism on the island among the millions of followers of the club.
In addition to exposure via a shirt logo - starting with the match against Sparta Rotterdam on January 19 - a visit to Curaçao by Ajax’ first team is part of the agreement. An "Ajax Legends team" will also travel to Curaçao. Various promotional events will be organized on the island during the visit.
Mc William, minister of Economic Development in Curaçao: “Tourism is an important pillar of Curaçao’s economic development. This collaboration with Ajax is a good way to tell our Dutch and international target group more about Curaçao as a versatile holiday destination. We have many years of experience with global sports marketing and a partnership with Ajax, with their international reach and view of future generations, is a great fit with our goals. We look forward to a fruitful collaboration and to host the team on Curaçao, so that they can experience for themselves how much our island has to offer. ”
Menno Geelen, commercial director at Ajax: “For Ajax, this partnership with Curaçao Tourist Board means a welcome expansion of our commercial portfolio. And together with Curaçao Tourist Board we will ensure that they achieve their marketing objectives with help from this collaboration. Our new partner at Ajax provides income that should contribute to our goal of structurally joining the European football top. We look forward to a long-term and successful collaboration. "