Ajax will be a contestant in next year's anniversary edition of the Florida Cup. In preparation of the second half of the season, the team will take up residence in Orlando between January 5 and January 12. On January 9, Ajax will play a match against a Brazilian top side. The contenders are São Paulo, Flamengo and Eintracht Frankfurt. Ajax will play against 2 of them.The complete match schedule will be announced later.
Anniversary edition Florida Cup
The Florida Cup is an international football event celebrating its fifth anniversary in January 2019. Worldwide renowned clubs from Europe and Latin America partake in the tournament. Matches are broadcasted live in over 120 countries, reaching millions of viewers in the USA and Latin America.
Ricardo Villar, CEO Florida Cup: "It has been a long-cherished wish to bring international powerhouse Ajax to the Florida Cup. That they are now joining for our five year jubilee makes us very proud. Every year, we try to strengthen the field and Ajax’s commitment to the Florida Cup 2019 is another step forward.”
Ajax plans in the USA
Participation of Ajax in the Florida Cup is in line with the plans for international expansion of the club. In the past year, Ajax has launched partnerships in China, Japan and Australia. The United States are a next focus area, in part because soccer there is on the rise. Participation in this tournament is one of the ways in which Ajax wants to bring more American fans closer to the club and hopes to further develop the possibilities for scouting.
Edwin van der Sar, CEO AFC Ajax: “We are glad to be participants in the Florida Cup 2019. On a sporting level, it is important that we test ourselves against international teams. By partaking in this tournament we hope to create an ideal preparation for the second half of the season. The Florida Cup also suits our international strategy, as we aim to grow in the US market. Our first match against a Brazilian top side will be broadcasted primetime in both North and South America. This serves millions of Ajax fans. We are going to make it a spectacle.”