The Board of Directors of Ajax has stated its business plan today for the period 2006-2011. Ajax has the following goals: 1) To become national champion once every 2 years 2) To belong to the best 16 football clubs of Europe 3) To achieve an annual turnover growth of 5-6 per cent.
The values which underpin the plan are:
1) Ajax inspires and captures their fans worldwide
2) Ajax wins with attacking, creative and dominant football
3) Ajax has a professional top-sports climate with its unique youth academy
4) Ajax guarantees continuity through a healthy enterprise culture linked to its historical club culture
5) Ajax actively takes their social responsibility
The strategic cornerstones will be focused on football, enterprise culture, supporters and club and organisation.