Davy Klaassen and Ricardo van Rhijn had the honour of being the first players to wear the Ajax jersey adorned with new main sponsor Ziggo. Both Dutch internationals showed off the jersey in the Amsterdam ArenA press room. Ajax coach Frank de Boer handed over the first jersey to Baptiest Coopmans, potential CEO of Ziggo after the takeover by Liberty Global.
The first Ajax jersey with new head sponsor Ziggo is decorated with Coopmans’ name at the back. After a quick joke by Frank de Boer, the attention shifted to the front of the jersey, with Ziggo’s logo. De Boer was proud and pleased with the new jersey: “We know how important a main sponsor is. We’ve now found one in Ziggo.”
Marketing Director Edwin van der Sar was happy to finally hold the jersey with the new main sponsor’s name in his hands. “I saw it today for the first time. Thanks to adidas, we were able to pull this off. They worked with us hand in hand.”
The Ajax jersey with Ziggo will be available as of December 1 exclusively via the Official Ajax Fanshop and www.ajaxshop.nl. From the start of the 2015-2016 season, the Ajax jersey will be available through other distribution channels.