The arrival of new main sponsor Ziggo was celebrated on Friday. A gathering of 50 guests toasted the partnership between Ajax and Ziggo in the Royal box. As of January 1 2015, Ziggo’s name adorn on the Ajax jersey for 4,5 years.
The Ajax jersey with Ziggo on the front could be seen everywhere in the Amsterdam ArenA on Friday. After the official announcement of the agreement at exactly 8:45, the jersey could immediately be seen on Ajax’s website and social media. Six hours later, the real jersey was revealed for the first time. Davy Klaassen and Ricardo van Rhijn had the honour of wearing the new jersey and posing for photographers and camera crews in the Amsterdam ArenA press room.
After the launch and all of the media moments, the day ended for Ajax and Ziggo, appropriately, with a celebration in the Royal Box. Ajax management members Michael Kinsbergen and Edwin van der Sar, as well as Ziggo delegates, spoke warm words. After an exciting build-up, the new main sponsor’s name was revealed. Ajax and Ziggo are looking forward to a great future together.