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Ajax and Ziggo extend sponsorship agreement

Ajax and Ziggo extend sponsorship agreement

Ajax and head sponsor Ziggo have extended their sponsorship agreement by two years.  The new agreement will be valid until June 30, 2022.

Ziggo has been Ajax’s main sponsor for 4,5 years.  Thanks to the new agreement, the brand will remain on Ajax 1 and Ajax Reserves jerseys for the next three seasons.  In addition to that, an option has been included for another extension until June 30, 2024.  Ziggo is also the main sponsor of Ajax eSports.

‘With our new partnership, customers can enjoy Ajax even more than before’

Marcel de Groot, consumer markets directto at VodafoneZiggo : « We are very happy to be working with Ajax until at least 2022.  Ziggo stands for the best experience for sports and entertainment.  With our new partnership, customers can enjoy Ajax even more than before.  From unique contests with ultimate Ajax experiences such as the Golden Seat, to exclusive Ajax content on Ziggo Sport.  For example, the weekly Inside Ajax show, as well as live broadcasts of European qualifying rounds and friendly games.’

Thankful for trust
Edwin van der Sar, General Manager of Ajax: “We’re very thankful to Ziggo for the trust they have placed in us, and, as a head sponsor, the way in which they fulfil their role as our partner.  Ziggo will also be organizing several activities for our fans in the next few months.  In addition to that, supporters in the Netherlands will be able to enjoy exclusive Ajax content via Ziggo Sport.”