Ajax and main sponsor Ziggo have extended their agreement by one year. The other conditions remain unchanged.
Since January 1, 2015, the Ziggo name has adorned the match and training kits of Ajax 1 and the Ajax Reserves. The original agreement had been valid for four and a half years, until June 30, 2019. The end date of the new agreement is June 30, 2020. In addition to being Ajax’s main sponsor, Ziggo is also the main sponsor of Ajax eSports.
Edwin van der Sar, General Manager of Ajax: “When we signed the contract in 2014, we said that Ziggo was a partner that fit us. In the following years, this has proven true. This is a successful partnership for both parties. It’s no secret that Ajax has had a difficult 1st half of this season, and the fact that in this phase, such an important partner expresses its trust in us and extends our agreement feels like additional support. And so much is happening in the sector in which VodafoneZiggo, Ziggo’s parent company, operates. From that perspective, this extension is a nice gesture.”
Marcel de Groot, Director of Consumer Markets at VodafoneZiggo: “When we joined forces with Ajax in 2014, Ziggo, after the merger with UPC, became a household name that we wanted to put forward in a unique way. We’ve achieved this. We have created many successful join promotions.”
“Now, Ziggo has joined forces with Vodafone and has become VodafoneZiggo, but this doesn’t change anything to our successful partnership with Ajax. With this interim extension, we want to send the message that we’re very pleased with our partnership, and we’re happy to continue for at least the next two and a half years.”